blog, London, Mobile Friendly, Web Design

Application Indexing and the future of Mobile SEO


For the past few months, many people in the SEO and mobile web design industries have been working towards optimisation for both Google and Bing’s new mobile-friendly algorithm updates, which prioritise websites with mobile-friendly design features, like responsive design and tap-to-click buttons. For a long time, the release of these updates was seen as the future of mobile SEO, and mobile websites more generally. However, as SEO and mobile technology moves along so quickly, there is already a new ‘future of mobile SEO’ waiting just around the corner: application indexing. But what is application indexing? And how will it impact upon mobile-friendly websites?

What is Application Indexing and how does it work?

Essentially, application indexing is the process by which mobile applications, like those you download from Google Play or the Apple Store, will be indexed for the purposes of SEO. After indexing, these applications and their content will be displayed in search results for relevant keywords in search engines like Google and Bing. Concrete details of how this will work are scarce at the moment, but what we do know is that application indexing will be rolled out sooner rather than later, but it may take a while for all the features to get going.

What does this mean for your mobile-friendly website?

Be assured, the emergence of application indexing does not mean that you no longer need a mobile-friendly website. Experts in the SEO and mobile industries are currently suggesting that many brands will need to use both a mobile-friendly website and an app if they are to make the most of these new mobile SEO features, and that search engines will not be prioritising apps over mobile-friendly websites any time soon. In fact, it has been suggested that mobile-friendly websites will still be the main way in which brands will elevate themselves in search results.

What is clear, though, is that app indexing demonstrates the importance of having a mobile presence for your business, and is a warning to all businesses that if you don’t have a mobile-friendly website already, you should make sure you get one as soon as possible.

Photo: Rough iPhone 5 & 6 size comparison by Brett Jordan licensed under Creative commons 4