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Web Design – How it can Improve Customer Loyalty


According to a report by the Harvard Business School, increasing your customer retention rate by 5% will increase your profit margins by 25% to 95%. Consequently, it is crucial to the long term success of your business that you establish and maintain a loyal customer base. To help you do so, listed below are our top four tips on how to utilise your company’s web design to garner customer loyalty.

1 – Create direct communication channels with your customers

Listening to customer feedback and implementing relevant changes is one of the best ways to earn the loyalty of your consumers. Subsequently, you should add a contact page or discussion forum to your existing company web design, which will allow your customers to voice their opinions about your business. By doing so, you can remain connected to your customer base and implement changes that will earn you their endorsements and future custom for many years to come.

2 – Avoid complicated customer accounts

If users are required to create numerous accounts in order to access the content on your company website then they will be inclined to navigate elsewhere. Therefore, you should strive to make it as easy as possible for customers to utilise your business website and inquire about your services. A great compromise would be to enable users to sign into your company website via their existing social media accounts. This process will encourage customers to establish loyalty with your brand as well as generating more traffic towards your company website.

3 – Update your home page

You should endeavour to regularly update your company website’s homepage in order to inform your consumers about your latest products and services. By doing so, you will be able to reassure your customers that both your company and its web design will continue to expand and evolve in response to the needs and buying interests of its loyal consumers.

4 – Show your personal side

One of the most successful methods that companies can use to establish loyalty with their customers is to establish and maintain a personal connection. Seemingly minor gestures such as posting videos, images and content about your employees and campaign objectives can be instrumental in introducing your customers to the human side of your business. By sharing this type of content on a regular basis your customers will be able to relate to your company on a more personal level and establish loyalty with the individual members of your business.